Brazil Market Entry & Commercial Development
For international companies evaluating, entering or expanding in Brazil. I bring commercial and operating experience to an executive leadership role or a clearly scoped market development project.
The Starting Point
Which customers, regions and channels should come first — and what would it take to serve them well?
A useful Brazil plan connects the company's offer with local demand, commercial economics and the people responsible for execution. It also makes the assumptions and unanswered questions visible before resources are committed.
The first conversation establishes your objective, current presence in Brazil and the kind of leadership or project you need.
Working Models
Choose the structure that fits the company's stage and objective. We agree the responsibilities, decision authority and required commitment at the outset.
Country Manager, General Manager or commercial leadership, depending on the company's needs. The role brings together market development, commercial execution, teams, partnerships and performance within an agreed executive remit.
Start with a defined market validation project. Depending on the findings, a subsequent mandate can cover business development, selected accounts, channel development or strategic representation, with its own scope and responsibilities.
A Defined First Project
A decision brief for one company, one product or service offer and up to two target segments, with the final scope agreed together.
Identify where the offer has the strongest commercial fit, which customer profiles to assess and why those markets should take priority.
Compare routes to market, identify potential partners and define qualification criteria for the next stage.
Assess positioning, pricing assumptions, channel economics and operating dependencies using the information available. Make gaps and assumptions explicit.
Recommend whether to proceed, adapt or pause, with the evidence, priorities and responsibilities needed for the next decision.
A defined scope before execution. Deliverables, information requirements, timing and commercial terms are agreed for each project. Outreach, partner development and operational implementation can follow under a separate agreed phase.
Where the Experience Fits
Travel, hospitality, events, distribution and businesses that grow through channels and partnerships.
Other industries are assessed against the company's commercial model, the capabilities required and the specialist support needed. The same qualification applies to companies from China, the United States and other international markets.
Situations Worth Exploring
Experience Behind the Offer
Built in Brazilian travel and tourism, these cases demonstrate channel development, product creation, client acquisition and coordinated delivery. They provide the foundation for assessing how I can contribute to a new sector or company.
The CVC career provides the operating foundation: corporate leadership, followed by agency ownership and Master Franchise governance. CVC Corp identifies the brand as Latin America’s largest leisure tour operator and travel agency network.
Built and managed 18 company-owned agencies, alongside regional governance of independent franchisees. The experience connects territory development, B2B/B2C distribution, people leadership and operating accountability.
Proposed regional products and led commercial execution for charter programs from Ribeirão Preto, coordinating distribution, destination partners and seat-occupancy commitments.
Created a tailored travel product for selected clients of a luxury car dealership, connecting the client brief with partner negotiation and coordinated delivery.
Originated and negotiated NOVVA's official-agency engagement for 2025 and 2026 and coordinated delivery. The organizer links renewal to confidence in the previous work.
International Companies · Brazil Mandates
The focus here is the company's expansion in Brazil: its market, its commercial priorities and the leadership required.
I bring field experience across Brazilian regional markets and relationships developed through travel distribution, destinations and business partnerships.
My professional base is in Brazil. The scope and structure of each engagement follow the client's objective.
中文简介
为计划进入或扩大巴西业务的国际企业，提供高管领导或范围明确的市场开发项目。
Clayton Lima 在巴西旅游行业拥有30多年的商业和运营经验，包括直营网点建设、渠道拓展、产品开发、团队领导和合作伙伴管理。
合作可采用两种方式：担任巴西业务的高管领导，或开展范围明确的市场开发项目。初步市场验证项目聚焦一家企业、一项产品或服务及最多两个目标细分市场，具体范围双方另行约定。
项目可包括目标市场优先级、潜在渠道与合作伙伴、商业可行性及后续行动建议。其他行业的合作将根据企业需求及能力匹配程度进行评估。
联系 Clayton →Start a Conversation
Share your company, country, industry, current presence in Brazil and objective. We can then assess whether executive leadership or a defined development project is the right starting point.