Business Development • Products • Strategic Partnerships
Commercial and operations leadership grounded in 30+ years in travel and tourism. Built 18 company-owned agencies and led a 20-unit network: a track record in P&L, business development, partnerships and multi-unit execution.
Executive Snapshot
A company-owned agency network built over the CVC career, with regional governance of independent franchisees. Network sales and workforce figures below refer to 2019.
Positioning
Build businesses. Lead people. Deliver commercial results.
Clayton Lima is a commercial and operations executive with hands-on experience building businesses, developing distribution channels and leading the teams responsible for execution. His career at CVC progressed from branch and territory responsibilities to regional leadership, followed by business ownership and Master Franchise governance.
He developed 18 company-owned agencies. In 2019, the managed network comprised these branches and two independent franchisees across 10 cities. His accountability combined P&L for owned operations and central functions with acquisitions, operating integration, people leadership and B2B/B2C commercial performance.
Recent NOVVA work demonstrates direct client acquisition, proposal development, partner negotiation and coordinated delivery. A tailored product for luxury dealership clients and a renewed international-congress engagement extend this track record into premium and institutional programs. These capabilities underpin his contribution to businesses expanding through channels, partnerships and distributed operations.
CVC is described by CVC Corp as Latin America’s largest leisure tour operator and travel agency network. My trajectory distinguishes corporate branch and regional roles from subsequent ownership and Master Franchise responsibilities.
Market Translation
National strategy only creates value when it is translated into the realities of each region. Across Paraná, São Paulo and Minas Gerais, I learned to adapt commercial execution without losing governance, standards, KPIs or performance discipline.
Career Journey
From branch and regional leadership to company-owned operations, Master Franchise governance and new client engagements.
Selected Impact
Operating scale and recent client work show how commercial opportunities become products, coordinated execution and renewed relationships.
Built 18 company-owned travel agencies through new locations, acquisitions and operating integration, alongside regional governance of independent franchisees. P&L responsibility covered owned operations and central functions; managers and cross-functional teams were aligned through targets, forecasts and branch/channel reviews.
Proposed regional products to CVC headquarters and led commercial execution for two weekly full-aircraft charter programs from Ribeirão Preto to Porto Seguro and Maceió. Assumed seat-occupancy commitments and mobilized B2B agencies, owned B2C agencies and destination partners. Both programs ran year-round for at least three years, supported by commercial proposals and KPI reviews with headquarters.
At NOVVA, created and developed a tailored premium travel product for selected clients of a luxury car dealership. Led commercial negotiation, partner coordination and the delivery team, connecting the dealership’s brief with the client experience.
Won NOVVA’s official-agency engagement for the 2025 and 2026 editions of an international congress. Originated and negotiated the account, assembled the team and coordinated travel, accommodation, reception and transfers. The organizer links renewal to confidence in prior delivery and describes the event as Latin America’s largest congress on neurodevelopmental disorders and educational neuroscience.
Evidence Hub
Historical scale, commercial experience and documented institutional engagements support the executive profile.
The Master Franchise agreement dates from February 25, 2013. The 2019 network comprised 18 company-owned agencies and two independent franchisees, with BRL 114.45M in consolidated sales volume and 79,836 passengers.
Developed initiatives with tourism authorities, ABIH partners in Alagoas, Brazilian and international hotel groups and destination suppliers. Product proposals and KPI reviews supported headquarters approval and program continuation.
Promotional material identifies NOVVA as the official agency for the dealership’s travel product. Separate dealership feedback recognizes organization and service quality.
The organizer’s signed reference links renewal to confidence in prior delivery. The contribution is commercial and logistical, from account negotiation to coordinated travel delivery.
Local knowledge • International perspective
Local market fluency with an international operating lens.
Deep operating knowledge across distinct regional markets, with experience translating strategy into local commercial execution.
Commercial perspective shaped by relationships with international hotel groups, destination partners and travel suppliers.
Regional perspective shaped by travel distribution, supplier ecosystems, partnerships and the realities of scaling across diverse markets.
For international companies considering Brazil: explore executive leadership and defined market development projects.
Explore Brazil Market Entry →Resume
Executive profile, experience and selected client work — updated October 2026. Three-page institutional edition.
Contact
Hands-on experience building company-owned operations, leading teams and turning opportunities into products and lasting commercial relationships. An ownership mindset grounded in accountability for execution.